Parkersburg News and Sentinel receives advertising awards

Photo by Jess Mancini From the left, Mary Jo Miller, advertising manager of The Parkersburg News and Sentinel, and Lisa Northcraft, advertising director, pose with the first-place awards in the annual contest sponsored by the West Virginia Press Association. The newspaper finished in second place in Division 1.

CHARLESTON — The Parkersburg News and Sentinel received second place in Division 1 for advertising excellence at the annual convention of the West Virginia Press Association.

The newspaper placed in the following advertising categories.

* First Place, Best Recruitment Ad, Get a Better Job, Mary Jo Miller

* First Place, Best Single Black and White Ad Quarter Page or Less, The Coffee Bar, Staff.

* Second Place, Best Single Black and White Ad Larger than a Quarter Page, Grand Opening, Staff.

* Second Place, Best Process Color Larger than a Half Page, Taste of the Valley, Patty Kehl

* Second place, Best Online Motion Ad, Home Sick for PHS, Art Smith

* Second place, Best Classifieds Section, staff

* Third place, Best Newspaper Promotional Campaign, PHS 100, Art Smith

* Third Place, Best Online Static Ad, PHS 100, Art Smith

* Third Place, Best Single Black and White Ad Quarter Page or Less, Colombo’s, Staff.

“I am proud and excited that our newspaper was recognized by our peers as being one of the best newspaper advertising departme+nts in the state,” said Jim Spanner, publisher of The Parkersburg News and Sentinel. “Our advertising partners can share in that excitement by knowing that we continue to get them excellent value and an excellent product delivered daily to the people of the Mid-Ohio Valley.”

The newspaper amassed 17 points in the annual contest.

“I think this tells our advertisers that newspaper ads work,” said Lisa Northcraft, advertising director for The News and Sentinel and The Marietta Times. “People see their ads.”

Smith, online manager for the newspaper, placed in three categories, all ads for the “PHS 100” history book published in 2017. “PHS 100” remains available while the newspaper will publish a history book of Parkersburg South High School later this year.

“Recognition by your peers always makes you feel like you did a good job,” Smith said.

The association, which represents the newspaper industry in West Virginia, held its annual convention in Charleston. It concludes this weekend.

The Huntington Herald-Dispatch came in first place in the division.

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