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North Bend Wealth Management joins United Way for summer project launch

From left, Tad Wilson and Marc DeCicco, managing partners at North Bend Wealth Management. The company and the United Way Alliance of the Mid-Ohio Valley have announced a collaboration this summer on the Born Learning Trails. (Photo Provided)

PARKERSBURG — The United Way Alliance of the Mid-Ohio Valley and North Bend Wealth Management have joined to roll out a new project this summer for the Mid-Ohio Valley.

Born Learning Trails is a program of the United Way to provide a way for young children to learn in a fun and engaging way.

The trails will be in high-traffic areas for families with young children and offer a variety of ways to engage children while having fun, Sara Hess, community impact director for the United Way, said.

“Sometimes, as parents and caregivers, we know the things that kids are supposed to learn, but we don’t necessarily know how to engage them in a way that they think is fun or that is organic to their natural curiosity, so these signs help do that,” Hess said. “It utilizes the environment around you to make them think in a new or different way.”

North Bend Wealth Management was pleased to participate and recognizes education was disrupted by the pandemic, according to Tad Wilson, Managing Partner with North Bend.

“We know there is a growing concern for families and children as the more typical learning processes have been interrupted during the COVID crisis,” Wilson said. “We know how important school readiness skills and learning opportunities are, and we feel this is a great way to address a piece of that concern.”

United Way unveiled the new partnership with the wealth management firm during the firm’s ribbon cutting ceremony earlier this month.

“We are so pleased to partner with Marc and Tad on this project. They have been great United Way supporters, and we loved their enthusiasm when we pitched the project to them,” Hess said. “There was no hesitation. They were immediately all in and looking for ways to grow the idea. We have decided to extend the trail to include a new Little Free Library as well.”

Marc DeCicco, managing partner at North Bend Wealth Management, said the company was excited when United Way brought it the idea.

“We value their work in our community and welcomed the opportunity to partner. We love the opportunity to be a local firm making local impact,” DeCicco said. “Helping the United Way launch this new initiative was a great way to do just that.”

The Born Learning Trail sponsored by North Bend Wealth Management will be one of two installed this summer in the Mid Ohio Valley.

United Way has yet to announce the location of the two trails, but the installation is set for June 21 during the United Way’s annual Day of Action. To learn more about the trails project or the annual Day of Action service opportunity, visit uwamov.com.

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