HUNTINGTON — The Robert C. Byrd Institute at Marshall University has launched an initiative to assist entrepreneurs and early-stage businesses in establishing an online presence and e-commerce capabilities.

RCBI Digital Frontiers offers a variety of services, including logo creation, product photography, E-commerce setup and operation, social media account creation, tutorials or how to maximize your online presence

“In the digital age, establishing and maintaining a web presence is vital to the success of most companies — especially new ones,” said RCBI’s Evan Nelson, who is leading the new initiative. “Navigating the process can be confusing and overwhelming. RCBI is here to simplify that process for those without a digital presence.”

Nelson said the goal is not to compete with services provided by private industry, rather to give entrepreneurs and small businesses the basic tools they need to begin generating sales so they can afford to hire professionals to take their online presence to the next level.

“We simply offer an affordable option to assist with that all-important first step,” he said.