CHARLESTON - The Arnold Agency has joined Asher Agency of Fort Wayne, Ind.
Asher is a 40-year-old advertising, marketing and public relations agency with a staff of more than 60 employees operating offices in five states - now six and in Washington, D.C. - with the addition of the Charleston and Washington, D.C. locations of The Arnold Agency on April 17.
This strategic partnership brings the Arnold Agency, a 25-year-old marketing communications firm, into the Asher organization and makes it a part of the Memphis, Tenn.-based Eastport Holdings family of marketing companies.
The Arnold Agency will be rebranded as the West Virginia office of Asher Agency and the group of professionals will now be part of the Asher team. Steve Morrison, who has been a partner with The Arnold Agency for 24 years, is now vice president and general manager of Asher Agency's West Virginia office.
With the addition of The Arnold Agency's client base, the Asher/Eastport group will now be conducting business in 25 states.
Wood County native Mike Fulton is director of public affairs and advocacy in the Washington, D.C., office.
"Mike Fulton's experience as former associate counsel to the House Appropriations Committee, as well as his years working on Capitol Hill and with client advocacy issues in the public affairs arena, will be a big asset for all of our offices," said Asher Agency President Tom Borne.
Borne said the Arnold Agency's Washington, D.C., office was a feature that drew Asher Agency's attention.
Fulton, a 1975 graduate of Parkersburg High School and a 1979 graduate of West Virginia University, will continue his leading role as he heads up Asher Agency's Washington, D.C., office, the company said.
From a client perspective, the merger means that the new team will have even more resources available to serve the accounts, the company said. The merger will provide sister companies that specialize in everything from digital delivery to social media.
The Asher Agency plans to grow the West Virginia office and build upon Arnold Agency's 25-year record of doing business in West Virginia, the eastern region, Washington, D.C., Montana, Hawaii and beyond, Morrison said.
The company will be working with Subway franchises in 22 states as well as the digital delivery company in California and Arnold Agency's public health clients in Montana and Hawaii, Borne said.
"This move will catapult our company to the next level," said Arnold Agency founder, chairman and CEO Linda Arnold. "We're excited to offer our clients a vast array of additional services, while still maintaining the high level of client service they've always enjoyed," she said.
Arnold will be available as a consultant to the new company while she continues to expand the distribution of her syndicated newspaper column, "Live Life Fully."