Valentines raise awareness, money for SW Resources printing equipment
PARKERSBURG — Beginning today, SW Resources is selling valentines to raise money for new printing equipment.
The valentines, which carry romantic or platonic messages, sell for $10 each. The cards are printed on seed paper, allowing the recipients to plant the valentine and watch wildflowers grow.
The valentines are being sold through Valentine’s Day, Feb. 14, at SW Resources, 1007 Mary St. in Parkersburg; Matheny Motors, Parkersburg; Gift Gallery of Vienna, and Jon Six Hair Company, Vienna.
SW Resources hopes to raise $5,000 through the valentines sales to purchase a scanner to replicate high resolution photographs and artwork, said Lewis Newberry, director of development at SW Resources.
SW Resources now uses old technology to reproduce artwork and photographs, Newberry said.
The new equipment will provide “museum quality reproduction of artwork,” Newberry said. The new process will help artists and photographers sell their work, he said.
The valentines were created and printed in the graphics department at the nonprofit SW Resources, which provides employment for individuals with disabilities. The organization provides warehousing, production, print, janitorial, mail, graphics and personal verification services for businesses and individuals.
In the MarbleTree section of SW Resources, clients make jewelry, mosaics and other artwork out of recycled materials.
Another objective of the valentines is to get the word out on the services provided by SW Resources, Newberry said.
The idea for the valentines arose after Monica Matheny, director of marketing at Matheny Motors, suggested SW Resources create a Valentine’s Day card to spark awareness of the products and services provided by SW Resources, Newberry said.
The Valentine’s Day card suggestion grew into a month-long sale of valentines to raise money for new printing equipment and awareness about the organization.
A business card, with a summarization of SW Resources’ mission and how the organization is serving its community, has been placed inside the valentine envelope.
The valentines will be sold for other special events and holidays and will be available after Valentine’s Day, Newberry said.
Matheny said she is impressed by the meaningful work being done by employees at SW Resources and wants others to know about the organization. She noted how the SW Resources employees are proud of their work.