Memorial Health System wins marketing honors
MARIETTA — Memorial Health System has received several healthcare marketing awards.
This year, the marketing department received three gold, one silver, three bronze and one merit from Aster Awards and the 39th Annual Healthcare Ad Awards.
“Our marketing team and other professionals are committed to providing high quality, effective communications,” said Jennifer Offenberger, associate vice president for Service Excellence. “It’s rewarding to see their work earn awards when measured against some of the industry’s best. It’s also rewarding because the work they do directly impacts our community’s awareness and knowledge of health services and information to live healthy lifestyles.”
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. This year over 4,400 entries were received, making the awards the largest healthcare advertising awards competition and one of the 10 largest of all advertising awards.
A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
The 2022 recognition awards are:
* Tour With Tucker, Gold
* Memorial Health Foundation Greeting Cards, Gold
* Live Memorial Well Community Partnerships, Gold
* Memorial Health Foundation Annual Appeal, Silver
* Reinventing Primary Care, Merit
With the most inclusive groups and categories in healthcare advertising, the Aster Awards is the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications. Winning entries are judged by a panel of industry experts.
The 2022 Aster recognition awards are:
* Nursing recruitment, Bronze
* Reinventing Primary Care, Bronze
* Memorial Health Foundation Greeting Cards, Bronze