SWC Realty joins My State MLS
Service provides listing info nationwide
PARKERSBURG — A local real estate office is expanding their seller’s marketing reach by joining a nationwide listing service.
SWC Realty in Parkersburg has joined My State MLS, a company that increases the reach of the local or regional multiple listing service to Realtors across the country.
“We are the very first and only MLS that covers every market in the nation,” said Dawn Pfaff, president and founder of My State MLS.
An MLS is a database of available real estate, usually formed around a geographical or regional market. Realtors and agents who work in areas where multiple MLSs operate, or areas bordered by multiple services, may have to join more than one to serve their clients most effectively. “We are thrilled that SWC Realty is the first to join our network in the Parkersburg and Marietta market,” said Pfaff.
SWC’s agents will remain part of the YES MLS that primarily covers Wood, Washington, Ritchie and Wirt counties, said James “Butch” Joseph, broker of record for SWC Realty. “Now our seller’s properties will also be listed in the My State MLS, accessible by members well beyond West Virginia and Ohio. Right now, we are the only brokerage in this market that can offer this service,” said Joseph.
“This is an added benefit for our sellers. Their homes will be (accessible to agents) all over the country instead of just here,” Joseph said. “Everything that SWC Realty has on our local MLS can now be viewed by Realtors nationally.”
That makes it easier for a prospective buyer in another state to see what’s available in and around Parkersburg and Marietta.
“This means more potential buyers and brokers will have access to listing information, so you would get more offers and hopefully a higher price on your property,” Pfaff said.
Pfaff said My State has particularly been growing in this region on the Ohio side of the border, where some brokers in rural areas have limited options. There aren’t enough of them to form their own MLS, and they don’t see the benefit of joining one farther away. At SWC, “their entire brokerage joined My State. This is because they want to give their agents and consumers the most effective and comprehensive marketing,” said Pfaff.
Evan Bevins can be reached at email@example.com.