Shale Crescent USA wins award

MARIETTA — Shale Crescent USA has won a 2019 Summit Marketing Effectiveness Award in the category of integrated business to business campaigns.

Summit International Awards received more than 1,400 entries from 10 countries with recognition going to only 6 percent submissions. The Summit Marketing Effectiveness Award recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today’s marketplace.

“The Summit Marketing Effectiveness Award competition is based on the premise that the goal of marketing communications it change, influence, and reinforce an audience’s knowledge, attitudes and beliefs,” Nathan Lord, business manager for Shale Crescent USA, said. “The Summit International Marketing Effectiveness Award is one of the premier arbiters of marketing excellence and winning provides a validation of our efforts to attract new businesses and high paying jobs to the region.”

Shale Crescent USA is a non-profit economic development organization marketing Eastern Ohio, West Virginia and Pennsylvania’s competitive advantages and opportunities to leverage the area’s low-cost, abundant natural gas and natural gas liquids to high-energy intensive industries.

The Shale Crescent USA messaging has been seen and heard in The Wall Street Journal, Forbes, Bloomberg Television, Houston Chronicle, Washington Examiner, S&P Global, Yahoo Finance, Global Trade Magazine and The Economist, among others, generating over 300 million impressions worldwide. Founded in 1994, the Summit Awards employs international panels of judges to evaluate submissions.