AI integration expected at Huntington Bank

COLUMBUS — In response to customer feedback over a two-year period, Huntington Bank is rolling out The Hub.

The Hub is Huntington’s new digital banking experience that is free to all Huntington customers, It is designed to help customers save more money, manage their spending and keep their financial goals front and center.

The project is part of Huntington’s Fair Play Banking philosophy launched in 2010. The development of The Hub is the next chapter in how Huntington is looking out for people by investing in and enhancing its digital and mobile customer experience.

“Innovation and technology have never been more important to customers, but we firmly believe it is people who make the difference. At Huntington, we want to be a catalyst for improving the lives of our customers and the introduction of The Hub is another way of demonstrating our commitment to looking out for people,” said Andy Harmening, Huntington’s Senior Executive Vice President and Director of Consumer and Business Banking. “People are the heart of our business at Huntington and some of our best ideas come from our customers.”

The newest iteration of The Hub includes the Heads Up feature, a digital messaging program designed to provide insights into customer spending and saving to help them make more informed decisions about their money.

Beginning in the first quarter in 2019, Heads Up will integrate artificial intelligence tools to provide customers with up to 40 key financial insights as they set and reach goals.

“Life is about moments, but it’s not just the big events that require planning and a heads up. It’s the little everyday moments too, which ultimately make all others possible. That’s what we heard clearly from our customers and why we created The Hub and Heads Up. To give all of our customers the tools to help them achieve their goals, big and small,” Harmening said.

Other features of The Hub, all born out of direct feedback from customer conversations, include:

* Spend Analysis helping customers categorize their spending and better understand how they can change those habits going forward.

* Spend Setter allowing customers to set up monthly spending limits by category.

* Look Ahead Calendar providing a financial view of the month to come. Customers can see when future bills and deposits will impact their accounts, so they can plan accordingly.

* Savings Goal Getter helping customers visualize what they’re saving for and shows their progress along the way.

The phased rollout of ‘The Hub,’ which began this summer, is being supported by print, online and television advertising throughout Huntington’s markets and also includes direct mail.

Huntington’s “Fair Play” philosophy was designed to help attract and retain customers through transparency and a commitment to doing the right thing. The Hub is Huntington’s next step in doing the right thing by being a bank that looks out for people and businesses with a focus on people-first, technology-enabled delivery and solutions.

Huntington Bancshares is a regional bank holding company headquartered in Columbus with $106 billion of assets and a network of 962 branches and 1,762 ATMs across eight Midwestern states.


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