Money is the root of sports today. Professionals see millions of dollars, while the semi-pro and amateurs look to make enough to pay the bills.
One case of a NFL owner trying to retain a high percentage of revenue is Stephen M. Ross, owner of the Miami Dolphins. Ross purchased the team in 2008.
The team has consistently been the worst in the NFL due to its inability to attract top-notch talent. Ross has been spending big bucks on his roster, but has little to show for it in Super Bowl trophies.
Yet, the Dolphins still rank 12th in merchandise apparel sold to fans.
The Dolphin organization knows how to make money off the field despite its poor showing on the gridiron.
Other sporting ventures that are costly to owners, sponsors and drivers are the top series of NASCAR and IndyCar.
Drivers will compete in other forms of racing to fill their need of speed and adrenaline rush.
Tony Stewart, co-owner of Stewart-Haas Racing, suffered a broken leg earlier this week.
Stewart was in the hunt for a fourth Sprint Cup title, but now is hunting for a solid replacement driver.
SHR will be without their leader for the unforeseen future and is interviewing possible fill-in drivers. An announcement is scheduled to be reported soon.
Penske Racing's Helio Castroneves was trying his hand in a stock car in Sao Paulo, Brazil.
He suffered back and neck injuries during a practice session crash. Castroneves is a three-time winner of the Indy 500 and the current series points leader. He should show more regard for his well being, so he does not jeopardize his value as a driver and the value his sponsors place on him and his team.
Roger Penske is a noted owner in IndyCar and NASCAR, but he is aware of the necessity to keep his drivers in check to maintain their competition level on and off the track.
A driver trying to fill the bill in the ranks of NASCAR is Jennifer Jo Cobb.
In 2010, Cobb became the highest female points finisher in history in any of the three major NASCAR Series to that time, achieving a 17th place.
Cobb is searching for sponsorship to take her team to the next level.
Cobb has driven in the Nationwide Series and Camping World Truck Series with little backing, but has shown major promise if the team could gain the much-needed financial support.
Cobb is not paid the big bucks like Danica Patrick has received from Go.Daddy.com. Yet, like Patrick, she has the face and ability to be the poster person for any major sponsor.
The value of the dollar is still fragile, but sports owners, competitors and sponsors find ways to spend money in vicarious ways.