MORGANTOWN - Starting Jan. 14, former Wood Countian Mike Fulton, now president of The Arnold Agency's Washington, D.C. Office, will be teaching an online master's level Public Affairs course for the West Virginia University Integrated Marketing Communications (IMC) program.
Fulton, who has degrees from Parkersburg High School (1975), WVU at Parkersburg (1977) and WVU's School of Journalism (1979), is offering his diverse experiences over a 35-year career at The Parkersburg News and Sentinel, the U.S. House of Representatives (Reps. Alan B. and Robert H. Mollohan for nearly 10 years) and at public relations and lobbying firms in the nation's capital. The nine-week course covers government public relations, media relations, online advocacy, message development, ethics and transparency, as well as campaign effectiveness and sustainability.
"I tapped some talented guest speakers I videotaped to add original content to the course, which truly captures my relationships, case studies and experiences in working in the media and in government," said Fulton. Former member of Congress and lobbyist James Walsh (R-NY); Dave Levinthal, a reporter and columnist at Politico; Aaron Guiterman, digital strategist at DDC Advocacy; Aileen Pincus, message developer and media trainer at The Pincus Group; Howard Marlowe, a lobbyist for the past three decades at Marlowe & Company; Brad Fitch, executive director of the Congressional Management Foundation; and John Walls, senior vice president of public affairs at the Cellular Telephone Industry Association, are among those Fulton called upon for insights.
Fulton is a registered lobbyist, serving on the board of the American League of Lobbyists. He has been named a "Top Lobbyist" for the past three years by The Hill newspaper. Some of his past and current clients include WVU, WVU at Parkersburg, WVU Health Sciences Center, the WV Community and Technical College System, Bowling Green State University, Southeast Missouri State University, Texas Instruments, Break Free Alliance, and Adena Health Foundation in Chillicothe, Ohio.
More about the WVU IMC program is at imc.wvu.edu/community/imc-news/2012/11/26/imc-offers-elective-in-public-affairs-welcomes-new-faculty.