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Web provides seat on the stock market roller coaster
September 30, 2008 - Art Smith
It is a known fact the most popular time for people to look at newspaper Web sites is during the day. Specifically during the workday. The peak time for NewsandSentinel.com occurs about the same time most people are getting their first cup of coffee. Traffic stays up all day and then trails off slightly about quitting time.
The news has not been good the past couple of days for the American worker. I think over the last few days we have likely seen a little competition for Web reader who have looked on in real time as their retirements and investments have slumped, in many cases double digit percentage points in a single day. We saw fewer readers on our Web site mid-day Monday for instance than we did last Monday. Page views for that one day dropped 4.32 percent compared to last week.
During most market slumps in the past it would have been impossible for a worker to know where their retirement and other investments stood on an hour-by-hour, or minute-by-minute basis. Not any more.
People looking for information about their stocks have plenty of places to turn. Many computers today have built in stock tickers that will display current stock prices at the push of a button.
Popular search engines have robust tools to let the American worker know exactly how much money they are loosing while they try to focus on making a little bit more.
Google has a tool available by clicking on the link above that will deliver the current stock price, historical data on the stock, company information, even blogs that allow you to see what others are saying about the current situation. The graphics are outstanding and easy to use and the info continues to update for several minutes after you open the page.
Yahoo also has a strong financial tool. It provides a scrolling ticker across the top of the page of all the stocks you have indicated are in your portfolio. The Yahoo page provides more links than the Google one. Both sites provide headlines for the company you are researching.
Both sites have a variety of ways you can chart the progress a stock, ranging from today only to picking a view that displays the entire history of a stock.
Keeping tracking of your money while you are busy earning more has never been easier. It would be interesting to see a comparison of lost productivity versus lost investments.
Hopefully things will settle down soon and everyone can relax and enjoy their cup of coffee while reading the newspaper at their desks.
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