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Sponsorship Dollars

September 21, 2012 - Edward Thomas
Not knowing the future as a driver in NASCAR's Sprint Cup series is weighed not on their driving talent, but the ability to retain a sponsor.

Sponsorship dollars in the Cup series is not a cheap investment. The average cost to field a competitve team in the Sprint Cup series is $30-35 million per year.

Kurt Busch is one Sprint Cup driver looking for a more competitve ride next season. Richard Childress Racing is considering fielding a new team for Busch. Childress is currently in discussion with several sponsors to make this deal happen.

Other Cup drivers like, Tony Stewart, Ryan Newman, Jamie McMurray and Carl Edwards are searching for co-sponsorship. Smaller funds call for more sponsors to field a team for all 36 races.

Busch is one driver that needs to be watched due to his off-track short comings and constant temper tantrums with the media. The off-track issue is the sole reason Busch is not driving for Penske this season.

AJ Allmendinger recently completed NASCAR's Rehab Program to retain his driving privileges in all three series. Allmendinger is looking for sponsorship and an available car for next season in either the truck or Nationwide series. Roger Penske may make an IndyCar seat open for his former driver if sponsorship can be found.

The picture for all the above instances revolve around the lack of sponsorship dollars. The economy is a major contributor for fewer sponsorship dollars.


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