Little things make a big difference
This week we spent some family time in Dillon, Colorado skiing. I began skiing years ago when my wife and I were leaders of our church’s high school youth group. The kids loved to snow ski in the winter. I decided that I wanted to be on the slopes with them instead of just hanging around the lodge so I took a lesson and began skiing the green (easy) slopes. We are blessed to have so many ski areas in our Region.
Skiing became a family thing for all three of our kids and even our oldest grandson. My wife, Lynnda has been content to hang out in the lodge by the fire with a good book. We’ve had lots of great conversations over the years just riding up the mountain on the chair lift. Twelve years ago, ago our daughter, Dannielle, invited Lynnda and I to go with her and her husband on a ski trip to Utah to ski powder. Dannielle is a school teacher, an encourager and a very positive individual. She convinced me that I could do it. My plan was to stay on the easy slopes. I should have known better. With Dannielle’s encouragement and coaching she managed to get me onto some black diamonds (most difficult slopes) before that first trip ended. It was her words of encouragement and willingness to hang out with her Dad to coach me that made the difference. Little things. I was hooked.
The next few years we made memories on our ski trips to Beaver Creek, Breckenridge, Keystone and Copper in Colorado. Lynnda enjoyed our side trips to the Continental Divide, quaint shops and awesome scenery on days when we hung out together while Dannielle and Kevin skied. On one trip, we all had a unique dinner at 11,666 feet in a log cabin restaurant only accessible by gondola. The stars were out at the base of the mountain. On top, it was like a blizzard. We waded through the cold blowing snow and were rewarded with a blazing fireplace and plush slippers at the restaurant. It was a three- hour dinner that all of us will never forget. What if Dannielle had never encouraged me? Worse, what if I had given up or given in to my fears. Little things.
After Lynnda had a serious car accident in 2012 the ski trips ended in favor of Florida trips where it is warm. This week was important. I’m not a spring chicken. I was concerned that if I didn’t get back up on skis, I may never ski again. My plan was simple. Go slow and stay on the green slopes. I should have known better. After a few runs Dannielle convinced me to try one of the blue (intermediate slopes). Wow. It was awesome. Thanks to her encouragement I’m back. Little things.
Because of our travel and vacations, we are used to staying at time-share condos. When traveling we come to expect certain levels of service or comfort. The folks at Swan Mountain in Dillon blew us away this week with their service and hospitality. They did all the big things right like friendliness, efficient check in and a clean unit. It was the little things that made the difference like fresh flowers in our room in the middle of a Colorado winter. Having someone take Lynnda’s suitcase to our condo. A wood fireplace ready to go with logs and fire starters and enough coffee and hot chocolate for the week in our unit without us having to go to a grocery store. These are just a few of the “little things” that make us want to go back.
What does this mean to you? In your business do you do “the little things” that delight your customers and make them want to come back? What could you do that would surprise and delight your clients making you and your organization memorable and more profitable?
At Shale Crescent USA, our goal is to do “the little things” that will help our prospects. We are now working directly with prospects to not only convince them to come to our Region but help them to make that happen. We spent two hours working with a prospect recently answering their questions and giving them information to help them move their project forward in our Region. We should always try to anticipate our client’s or prospect’s needs. At Shale Crescent, we make a point to connect our prospects to people or local organizations that can help them. We don’t have all the answers but our network has a lot them. When we connect a prospect to a local organization that can help them it creates a win for both companies and our Region. When we hear, “You would do that for us?” or “No one else does that.” We know we are succeeding.
It is the “little things” that can make a huge difference in our relationships especially with our significant other. A simple sincere “I love you.” A gentle touch or an act of kindness like bringing them a hot cup of coffee just the way they like it, are all little things that can help our relationships.
Thursday is Valentine’s Day. What small sincere acts of kindness can you do for those you love? What can you do for your significant other that will surprise and delight them?
Our future isn’t behind us. It is ahead of us. We can make it a bright future by what we do each day.
Greg Kozera is the Director of Marketing and Sales for Shale Crescent USA www.shalecrescentusa.com. He has over 40 years of experience in the energy industry. Greg is a leadership expert with a Masters in Environmental Engineering and the author of four books and numerous published articles.