Nike doesn’t get it

On the same day Nike mentions the words “sacrifice everything” in relation to Colin Kaepernick, we open the morning paper and read of the supreme sacrifice made in Afghanistan on Sept. 3 by West Virginia’s Command Sergeant Major Timothy Bolyard.

The Nike ad and subsequent controversy don’t have anything to do with free speech; the problem comes with Nike’s gross misuse of the term “sacrifice.” Kaepernick can and should say anything he wants, however misguided, ludicrous, and uninformed.

Nike, however, grotesquely undermines and cheapens genuine honor and tragic loss when it likens the consequences of Kaepernick’s actions (a loss of some money and a bench seat in the NFL) to the term “sacrifice.”

“Sacrifice everything??”

C’mon, Get real.

Sacrifice of “everything” is what happened to those humans whose remains eternally rest where those noble, bone-white tombstones stand in the Arlington and Normandy Beach cemeteries. Nike has hijacked a magnificently revered time-honored ideal and grossly misapplied it to a pampered baby-of-a-man who couldn’t make it in the big leagues, but found a way to cash in anyway by outrageously and ostentatiously mocking the vanguard of Western Civilization.

Sacrificing everything means sacrificing ALL.

Do they think we are imbeciles? Nike’s leaders have no idea what real sacrifice is.

Tim Bolyard did; Kaepernick didn’t.

Pat Tillman did; Kaepernick didn’t.

Rodger Young did; Kaepernick didn’t.

McCain almost did; Kaepernick never did.

Bolyard, Young, McCain, Tillman: They believed in something genuinely worthy of sacrificing their everything.

Kaepernick? Sacrifice? Everything? You’ve got to be kidding.

Nike: You are a bunch of fools.

Period. End of story.

Monty Warner