Newspapers offer early Thanksgiving-edition sales inserts
PARKERSBURG — Who knows what Black Friday sales lurk in the hearts of shoppers?
The Parkersburg News and Sentinel and The Marietta Times know.
That’s why the newspapers on Wednesday will offer readers who want to get a jump on shopping the day after Thanksgiving a chance to purchase the Thanksgiving sales inserts package of The Parkersburg News and Sentinel and The Marietta Times a day early. It has more ads and flyers filled with with Christmas bargains than a turkey stuffed with dressing.
Phil Waterman, circulation direction for The Parkersburg News and Sentinel and The Marietta Times, said the early sale of the Thanksgiving edition has become a holiday tradition.
“It’s become a tradition our community has grown to like,” Waterman said.
Quantities will be limited, he said.
“Show up early and buy as many as you think you’re going to need,” Waterman said.
Hours are from 10 a.m. to 5 p.m. on Wednesday. The Thanksgiving edition will be sold at The News and Sentinel in the parking lot adjacent to the newspaper on Juliana Street where a giant inflatable turkey will be present and at Stacey’s Dance Studio at 205 Pike St., Marietta, Waterman said. The package also will be sold at the counter at The Marietta Times, 700 Channel Lane, in Marietta.
Home delivery customers will receive their newspapers Thursday morning, Thanksgiving day, but they, too, can buy an early-edition package for $5, he said.
The package includes all the Thanksgiving sale flyers in The Marietta Times and The Parkersburg News and Sentinel. The cost is offset by the hundreds of dollars of savings from the merchant promotions, Waterman said.
Early sales of the popular Thanksgiving Day edition started three years ago. Demand was so high, traffic backed up along Juliana Street in Parkersburg in front of the newspaper.
However, after three years the newspaper has made the operation more efficient besides extending the hours, Waterman said. Congestion is not anticipated, he said.
“You can swing in here on your lunch break and not worry about being late,” Waterman said.