Marietta attempting to rebrand city

MARIETTA – “Marietta – Come live the good life –” could soon be the new logo gracing the North Hills water tower, according to a discussion during Wednesday’s meeting of Marietta City Council’s water, sewer and sanitation committee.

“We’re trying to develop a singular brand for the city of Marietta,” said Mark Schwendeman, member of the Marietta Community Foundation Board that has proposed the new logo.

The good life logo is part of a larger effort by the foundation to promote the Marietta community by employing a variety of techniques to “brand Marietta – using its authenticity, richness and natural treasures – as a desirable small town for living a good and fulfilling life,” and “extend an invitation to come live the good life,” according to the website.

Water, sewer and sanitation committee chairman Mike McCauley, D-2nd Ward, said the North Hills tower is scheduled for repainting later this summer and committee members hope the contractor will be able to add the proposed logo in place of the current “Marietta, Ohio” wording on the water tank.

“We liked the concept,” he said. “The tower can be seen by vehicles traveling along I-77, and travelers can log onto the site that contains information and videos about the city.”

Schwendeman said the site includes a link to the city’s website.

In other business Wednesday, wastewater superintendent Steve Elliott suggested the city have a five- to six-month study performed on the 20 miles of municipal sewer lines on the west side of the Muskingum River.

He said there are improvements being planned for lift stations and pumps in the west side system, but a “choke point” exists somewhere in the system that causes sanitary sewer overflows during periods of heavy rain.

Elliott said a 1,350-foot, 10-inch diameter sewer main that carries sewerage under the Muskingum to the east side of the river and on to the wastewater treatment plant may be part of the problem, but a study would be needed to verify whether that is an issue.

He said it’s not practical to spend money on upgrades to lift stations and pump stations if the system doesn’t have the capacity to handle the current 200,000 gallons a day of wastewater.

And McCauley noted when the Oak Grove area is tied into the city’s wastewater system, the volume is expected to double to 400,000 gallons a day.

“We want to be able to size the west side system adequately,” Elliott said.

The committee members agreed to pursue a study.