Manager loses beard, hair for fundraising challenge

PARKERSBURG – Prior to Thursday morning, it had been more than a year since Par Mar No. 18 manager Dana Mossor shaved his beard.

Asked how he felt without the eight inches of facial hair – and the hair on his head – Mossor replied simply, “Bare.”

Mossor agreed to have his beard and head shaved if employees at the gas station/convenience store on Division Street in Parkersburg could sell more than 3,000 fundraising stars for the Make-A-Wish Foundation in the month of August. The final tally was 3,335.

That means $3,335 to grant the wishes of children with serious, life-threatening illnesses will go to the organization.

“It’s for a real good cause,” said Mossor, noting that the money will benefit children in the local area.

His wife, Sherry, did the honors with an electric razor outside the store.

Clerk Kayla Kinney sold 1,001 of the stars, but said the payoff of Mossor losing the beard and his hair provided little motivation.

“I really didn’t care about the beard,” she said. “Mine was all for the good cause.”

“I was paying for his beard to come off,” laughed Jack Withrow, making his regular delivery to the store for Frito-Lay. Withrow said he bought “quite a few” stars.

Another customer purchased one every time she came in, Kinney said.

The stars, printed with the name of or a message from the purchaser, covered most of available wall space in the store, as well as the sides of the ATM and a drink cooler. Some were hanging from the ceiling.

Mossor said Par Mar has supported the Make-A-Wish Foundation since 2008, raising nearly $120,000 through star sales. He thanked the customers and employees for their support during this year’s fundraiser and in the past.

Mossor’s beard was a familiar sight around the store. One child even asked him if managing the service station/convenience store was “Santa’s summer job.”

But it won’t be reappearing for next year’s Make-A-Wish fundraiser. A side bet with the corporate office said that if the goal was met, not only would Mossor lose the beard, he’d have to keep it off for a year.

“I’ll be fine – as long as I can have my moustache and goatee,” he said.

Despite that extra provision, Mossor said the corporate office supported him – and his beard – 100 percent.