SWC Realty opens Parkersburg office
PARKERSBURG — There’s a new real estate office in town.
SWC Realty opened June 4 at Suite 2, 519 Juliana St., Parkersburg.
“We just do more for our clients. As our tag line says, ‘It’s Simple…We Just Market Your Home Better,'” said Butch Joseph, Realtor and manager of the new Parkersburg office.
“SWC Realty opened just five years ago in Uniontown, Pa., specializing in residential and commercial properties,” said Scott Cavinee, broker of record for SWC Realty in Parkersburg. “Our business model of marketing homes better has proven successful. That is why we expanded into West Virginia and will have our Ohio licensing tomorrow (Aug. 13).”
Marketing and customer services are exemplary at SWC, Joseph said. The brokerage handles most of the fees and marketing for its real estate agents, allowing them to concentrate on selling properties, he said.
The emphasis is on promoting listing and the agents, rather than just the company brand, Joseph said.
“Our agents are selling real estate, not the company name,” he said.
“Marketing our client’s homes involves more than just putting them in the MLS, putting up a yard sign and promoting them online,” Cavinee said. “It’s about using as many marketing vehicles as possible to get the property sold at the best possible price. That is why people come to a real estate brokerage as opposed to selling their property on their own.”
With an emphasis on the traditional and most-reliable local print media, properties will be marketed using all SWC Realty’s resources, including social and digital media outlets as well, Joseph said.
“We’re going to promote our listings and Realtors,” Joseph said. “We will constantly reinvest in marketing. That’s going to make us unique; constantly marketing our properties and our agents.”
Members of the SWC crew in Parkersburg are:
* Angie Uppole, Realtor.
* Kara Postlewait, Realtor.
* Lori Brown, Realtor.
* Lisa Macke, Realtor.
“Real estate is all about marketing and relationships,” Cavinee said. “Developing trust with buyers and sellers is what makes a real estate company successful. People buy from people they trust.”
Hours for the office are 9 a.m. to 5 p.m. Monday through Friday and the phone number is 304-485-2569. While the office is open normal business hours, agents show property all the time.