Woodcraft Supply receives awards
PARKERSBURG –Employees at Woodcraft Supply have received two national awards for the effective use of technology to forecast product demand and to offer content to Woodcraft.com users.
Jason Guthrie, director of purchasing, received the Avercast Crystal Ball Award at the Avercast 2017 Customer Conference in Philadelphia. Ryan Knost, chief information officer, September Fleming, digital marketing director, and Kyle Crabtree, director of email and social media, accepted the King of Content Award on behalf of the Woodcraft staff during the WebLinc Workarea Summit 2017, also held in Philadelphia.
“Woodcraft applauds the initiative and the ‘above and beyond’ attitude that these awards reflect on the part of many employees. Their efforts benefit not only our company, but also our customers,” company President Jody Garrett said.
Based in Parkersburg, Woodcraft is among the nation’s oldest and largest suppliers of woodworking tools and supplies with stores in more than 70 major metropolitan areas in 35 states. The company sells over 20,000 products at its stores, through 2 million catalogs and online at Woodcraft.com.
The Avercast Award recognized Guthrie’s mastery of the Avercast forecasting system and his innovative use of the product to produce high forecast accuracy, Jerry VanCamp, vice president of distribution and purchasing, said.
“Jason’s skill in deploying the system results in substantial inventory dollar savings and increased sales for Woodcraft,” he said.
Guthrie said he uses the Avercast software to forecast 12,000 items from over 400 vendors to support sales at 75 Woodcraft stores and sales online and through the catalog. Monthly forecasts for a 24-month period guide Woodcraft buyers who place orders with vendors, he said.
“I am also heavily involved in the product selection for tabs (monthly sales fliers). The Avercast demand planning software helps us to identify potential promotional items that we might have otherwise missed,” Guthrie said.
Guthrie came to work at Woodcraft in 2005 as a buyer and was promoted to purchasing director in 2009. He was sales manager at Lowe’s prior to joining Woodcraft.
Woodcraft unveiled a new website in February. The King of Content Award is the result of the efforts of the Woodcraft staff to expand the amount of content on Woodcraft.com customers about Woodcraft products, how to purchase them and to use them. It also reflects delivery of content in a way that makes it easily available at several points while browsing the Woodcraft.com website.
“This award illustrates how important content is to our website. The integration of Woodcraft Magazine, Woodworking Adventures and articles written by our very own team of woodworking professionals into Woodcraft.com boosts our search engine optimization so that people can easily find Woodcraft, while using search engines like Google,” Fleming said. “The context of the award exemplified our creative use of the Workarea Blogging system by incorporating articles, videos, instructions and blogs on our product pages, within our search functionality, and in the Toolbox, as well as an informative article section categorized by topics and disciplines easily identifiable to woodworkers.”
While adding content to the website is an ongoing process, it was not an easy task to ensure that when the new website went live it reflected both quantity and quality in content.