Music store wins honor

PARKERSBURG – C.A. House Music, with stores in St. Clairsville, Lancaster and Zanesvile in Ohio and Parkersburg, has been named one of the Top 100 musical instrument and product retailers in the world by the National Association of Music Merchants.

The designation will be formally presented to the Top 100 dealers at the Summer NAMM trade show in Nashville in July. C.A. House Music, which was established in 1872, is also being considered to receive the Dealer of the Year award, the group’s highest honor for retailers.

Melissa Ceo, advertising manager, said this is the second consecutive year the company has been named as a Top 100 retailer by the NAMM.

“This is really big for us,” she said. “About 95 percent of music retailers are members of the NAMM, so this is a big honor.”

“C.A. House Music is very honored and humbled at this prestigious award,” said Steve Ceo, owner of C.A. House Music. “We are proud to serve our community and advocate music education.”

C.A. House Music received the designation in recognition of a demonstrated commitment to exceptional customer service, proven community advocacy and support for music education, an exemplary retail experience worth returning for and recommending to others, merchandising and marketing tactics that encourage repeat sales, sound planning for future success, employing marketing and training initiatives and engaging and effective use of web and social media, according to a press release.

C.A. House Music could be awarded in one of eight additional categories, best exterior presentation, best merchandising display, best marketing and sales promotion, best online presentation, support music advocacy, Music Makes a Difference, best emerging dealer, rookie of the year and best special event.

Winners of these categories, as well as Dealer of the Year, will be announced at the July 18 ceremony in Nashville.

Businesses vying for the Top 100 status were evaluated for innovative methods, resourceful approaches and effective implementation of retail best practices. A panel of anonymous industry judges scores each entry to determine the Top 100, the individual category of winners and Dealer of the Year. Dubbed the “retail Oscars” by Music Inc. magazine, NAMM’s Top 100 Dealer Awards was created to spotlight the industry’s best music product retailers.

“NAMM is proud to recognize C.A. House Music with the coveted Top 100 Dealer Award,” said Joe Lamond, president and CEO of NAMM. “C.A. House Music exemplifies the passion for making music that unites all of us. They are on the front lines in bringing music and music education to their community and are truly the backbone of our industry.”